Featured Projects
Hi👋 I'm Margarita Zulueta
Product Designer and Researcher
Previously graphics @Wondersauce, Norma Kamali, and The Vault
A dating platform to address and
acknowledge the challenges of fat dating
MFA Thesis project that investigates how design can reduce anti-fat bias and its' effects on the experiences, and the livelihoods of fat-femme identifying people.
MFA THESIS: PRODUCT- UX/UI - EXPERIENCE DESIGN - SERVICE DESIGN - RESEARCH
A personal water filtration system that facilitates access to clean drinking water more sustainably
CASE STUDY: RESEARCH - PRODUCT - BRANDING
Plus Futures
A community-based microloan platform to support fat-femme owned businesses to increase accessible consumer options for fat / plus-sized people.
A plugin and wearable that aims to change destructive social media behaviors in Gen Z women
CASE STUDY: RESEARCH - INTERACTION
A speculative fleet with fat-friendly airplane structures and systems
Digital implementations to convert readers into shoppers for an eCommerce content vertical
CLIENT: UX/UI - VISUAL DESIGN - STRATEGY
I am a product + service designer, researcher, and strategist with 7+ years of experience. I see design as a tool to eradicate touchpoints of systemic isolation by improving systems related to physical and mental care, and making public spaces more accessible.
I hold a master's degree from the School of Visual Arts and a bachelor's degree from New York University and have worked with a range of partners in-house, within agencies, and as a consultant.
Hi, I'm Margarita Zulueta
I provide design research and strategy for social impact.
PROCESSES
Strategy, UX/UI, Web Design
Building an international community of climate entrepreneurs through digital programming.
AREAS OF IMPACT
Climate Technology
CLIMATE TECH BOOTCAMP
PROCESSES
Service Design, Research, Facilitation, Strategy
Envisioning how to create community through journaling as a method of self-empowerment
AREAS OF IMPACT
Mental Health and Community
PROCESSES
Design Strategy, User Research, Interaction Design
Creating a comprehensive resource for patients to connect with providers
AREAS OF IMPACT
Accessible Healthcare
*RESOURCE DATABASE*
PROCESSES
Research, Art Direction, Web Development
Building and showcasing SWANA community in a gallery setting
AREAS OF IMPACT
Public Space
PROTEA GALLERY
UPCOMING CLIENT PROJECTS
FEATURED WORK
Select Design Partners
Built community through by helping plan and execute community events, develop governmental mapping assets, and gathered insights from neighborhood residents and business owners.
Provided strategic direction for mobile features for school-driven digital programs through design thinking and user research practices, as well as UX/UI considerations and implementations
Highlighted the educational benefits for youth in Tanzania as part of BRAC and the LEGO Foundation's Play Labs through video storytelling as a team with Local Story.
Developed a communications strategy highlighting the value of the GrainPro system through storytelling, synthesis, and business analysis.
NDA PROJECT FOR NY-BASED SOCIAL ENTERPRISE
Built out the development of an online directory for patients to connect with providers through user research, UX design, and prototyping.
Collaborated on strategy and designed the initial web MVP for an initiative to combine entrepreneurship and activism.
WEIGHTED:
DESIGNING TOWARDS
FAT LIBERATION
My graduate thesis, Weighted: Designing Towards Fat Liberation, investigates how to redesign systems and spaces of anti-fat bias to reduce shame and create places where fat-identifying women can be safe, welcomed and supported.